Free Amazon Keyword Research Tool - A Guide to Amazon Keyword Research (2023)

If you've ever created website content, you'll understand the importance of search engine optimization (SEO) to your online success. If your content isn't visible, no one will see it, no matter how good or valuable it is. The same applies to your products on Amazon, because Amazon, like Google, is a giant search engine. Therefore, you need to ensure that your Amazon listings include all the important key phrases that searchers are likely to use in their Amazon searches. In this guide, we'll walk you through using SEO tactics to ensure your products are visible to your target Amazon customers.

Even if you are an SEO expert for Google, you will find some differences when optimizing for Amazon. This is because people behave differently on Amazon than they do on more general web searches. If they're doing a search on Amazon, they probably want to buy a product. On the other hand, Google users can be at any stage of the buying cycle or just doing research for academic purposes, with no intention of buying anything.

Amazon Keyword Research Tool (+ Free Guide to Optimizing Your Keywords):

Free Amazon Keyword Tool

Influencer Marketing Hub, in collaboration withhelium 10, now offers a free Amazon keyword research tool. You can use it to find opportunities for products to sell on Amazon and how people search for your existing products. Discover high volume, highly relevant keywords for Amazon.

When you know what people are looking for, it's easy to create content and copy that stands out from the crowd. As a result, you should be able to drive organic traffic to your products as long as they are relevant to real Amazon searches.

All you have to do is enter an initial keyword or ASIN to discover thousands of relevant and competitive search terms.

Amazon's Search Algorithm

Amazon uses a proprietary search algorithm they call the Amazon A10 algorithm. They recently upgraded to it from its predecessor Amazon A9. The newAlgorithm Amazon A10gives more weight to shopper searches compared to the Amazon A9, which tended to encourage users to buy more profitable products. This means that the algorithm now tends to offer the searcher more relevant products than before.

Despite Amazon A10's improvements, however, it's still important to remember that the algorithm's main purpose is to sell things - not necessarily to provide the searcher with the best selection.

The importance of Amazon keywords

If you want your products to show up in Amazon searches, you need to think like the search engines. For example, if you list the eyewear you sell on Amazon as "eyewear", but people actually search for "eyewear", people won't see your products. That's why effective keyword research is so important. Without quality keywords, your product listings and marketing campaigns will look horribly misaligned compared to actual search queries.

Therefore, you need to understand the terms potential customers use when searching for products like yours on Amazon.

It is also crucial that you focus on relevant Amazon keywords. Some companies focus too much on keyword count and target high volume terms. It's okay if these users want a product like yours. However, it makes no sense to target people who wouldn't be interested in your products.

You should think about the individual words people are using, usually in longer sentences. When optimizing for Amazon, you must include all keywords that matter, regardless of the order in which users use them and which words match in a search.

Amazon also doesn't take word frequency into account. As a result, you gain nothing by repeating a word over and over again in the product title, description, and backend of your Amazon account. When you repeat words, you are actually wasting potential keyword terms.

Think carefully about your product title

One of the most important places to use relevant Amazon keywords is in your product title. It's the Amazon equivalent of an H1 tag on a website or blog page.

Most people who search for a product on Amazon scan the product titles. They don't bother reading detailed product descriptions unless a product title seems to match their search needs.

In fact, if a product title is long, many people will only scan the first part of the title. Therefore, you need to make it very clear what your product is in the first few words of the product title and add other relevant keywords after that.

Your title should contain the following characteristics: brand name, product type, main features in a nutshell, size, color and quantity if applicable. These are the things search engines will look for.

However, you shouldn't make the product title too long. Don't try to use old-fashioned keywords where you try to find all variations of a term. First, Amazon's algorithm is smarter than that, as it has a good idea of ​​common synonyms for product attributes. Also, mobile users in particular have limited screen real estate and if the product title is too long it will disappear from view.

Use product details to include other important keywords

After perfecting the product title, write the copy of the product details. This gives you more room to use many of the other keyword terms that don't fit in the product title. But again, you want your text to look reasonable, flow well, and not look like keyword stuffing.

Use product details to expand on your product's best features. Include bullets to emphasize features and be sure to use text sparingly. The product details should expand on your title and answer any questions you might have.

Ideally, you should use your best writing skills for your product details. You need to make your product look appealing without overdoing its features, while at the same time convincing a potential customer to make a purchase today. This is doubly important when you have a lot of competition on Amazon. You need to differentiate yourself from competitors in product details.

When perfecting product details, be sure to include a number ofhigh quality product images, preferably from different angles depending on the product. Of course, your images aren't directly related to the keywords you use, but it makes your copywriters' job easier when people can view your product, which leads to fewer unanswered questions.

Add additional "hidden" keywords

Not all Amazon keywords are visible to users of an Amazon page. As a seller, you will find a section titled “Keywords” in the backend of your Amazon account. This page asks for search terms, keywords platinum and "audience".

You can add additional keywords here that are invisible to consumers. This way, you provide Amazon with additional information about your product, so again, make sure you only include relevant terms. This is an ideal place to include keywords that you think might lead to positive searches, but that don't realistically fit your listing. These may be terms that have a more tangential connection.

Sellicssuggested ten rules for these "hidden" keywords:

1. Don't exceed the 249-character limit (technically a 249-byte limit, and some characters take up two or three bytes).
2. Only use relevant search terms and key phrases
3. Cover all possible keywords but avoid repetition
4. Use hyphens to match different spellings
5. Do not use the Platinum Keywords field for words
6. Avoid brand names, stopwords and filler words
7. Do not include product names, ASINs or UPC codes
8. Separate keywords with spaces instead of commas
9. Other punctuation marks must also be omitted.
10. Never use offensive vocabulary or false statements

By the way, the Platinum Keywords category will be irrelevant to most people. This is because Amazon has set up Platinum Merchants to structure their storefront. So whatever terms you use there won't affect your SEO or search ranking.

Ways to Do Amazon Keyword Research

There are several ways to do your Amazon keyword research, depending on your budget and the time you want to dedicate to the process.

1. Using our free Amazon keyword research tool

As we mentioned above, Influencer Marketing Hub has partnered with Helium 10 to offer a free Amazon keyword research tool. This is a great starting point for determining some of the best keywords to target and incorporate into your product listings.

You can find relevant keywords by entering an initial keyword or ASIN.

2. Start typing a term into the Amazon search bar and watch for keyword suggestions

This method is very similar to a common way to find popular search terms on Google. Both Amazon and Google receive suggestions when you type part of a search term. These suggestions tend to be popular searches, and if they are relevant to your product, consider adding them to your product details.

3. Use an Amazon keyword research tool

we made a listAmazon Listing Optimization Toolswhich can help you find suitable keywords for your listings. Our list includes:

• helium 10
• seller application
• viral release
• Seller.Tools
• MerchantWords
• JungleScout
• ManageByStats: Wordsmith
• SEO Vendor: Lightning List
• AccelerList
• SixLeaf product list optimization

4. Use the keyword-expanding approach

You start this approach by using whatever keywords you already know you want your product to rank for. Then you expand those terms to find longer phrases that potential customers are likely to use.

Start by brainstorming the different terms a customer is likely to use to find your product. Then think about how they would describe the benefits of your product.

You can then use one of the keyword tools mentioned above to find additional keyword phrases to expand on the terms you've chosen. Some of the tools like Helium 10 include frequency counters to show the popularity of a search term.

Once you find other common keyword terms, you can use them in your product titles and descriptions, and as "hidden" keywords.

5. Focus on complementary products to your product

You may have noticed that Amazon regularly includes a section on its pages for items that are "bought together frequently". These are complementary products that work well together.

So if you obviously have add-on products, be sure to include relevant keywords (and hidden keywords) in your product details. For example, if you sell laptop bags, you want Amazon to present your bags as products that are commonly purchased with laptops. People may not be looking for a laptop sleeve when shopping for a laptop, but they often choose to add one to their purchase when they see one included in their Amazon recommendation.

6. Focus on the keywords your competitors are using

One of the ways to use our free Amazon keyword research tool is to enter an ASIN and base your keyword research on that. Amazon gives every product sold an ASIN – Amazon Standard Identification Number. Therefore, the ASIN of each product is unique.

By entering a competitor's product ASIN, you can discover the keywords they rank well for on Amazon. If they do well over a period of time and you also sell a competitive and relevant product then you have the potential to rank well too and hopefully get some of your future sales.

You can find ASIN tools included in many of the Amazon keyword research tools mentioned above.